I was challenged to design eye-catching content for a new brand extension, Airhead Airbeds. I needed a solution that would enable our brand to break through all the clutter of a saturated market. The ads fueled a dedicated social and email campaign driving traffic to the airbed product pages on amazon.com.

I created a series of ads using photography of people sleeping in positions that suggested whimsical activities they were experiencing in their dreams. I overlaid hand-drawn illustrations to bring the imagery to life and tell the story. Then I added minimal text that creates a deeper meaning.